Things to consider and questions to ask when hosting a workshop:
Where will you be hosting this class? How much is it going to cost you to rent the space? If the space is being provided to you at no cost- keep in mind that you may at some point have to allocate money for a space (which means you’d have to increase your workshop ticket) Does this place accomodate your needs? Does it have tables, chairs, a bathroom, parking, wifi or anything else you might need for your workshop?
What do you want to teach? If you aren’t the one teaching, what kind of classes does your community want? Have you had a lot of interest in a particular topic? Keep in mind that when you host a class on a specific day and a specific time, there are going to be people who say they want to go but can’t make that date.
Also take the time to do some research as to what else is out there, are there other studios or places offering what you want to offer? Is it something you can partner with them on? Or are you able to pivot and shift so you are not over saturating the market?
Calculate the cost of your ticket based off of every factor!
Cost of ticket = Cost of supplies/ Cost of time (before the workshop, during the workshop etc.)/ Overhead cost (location)/ Misc. costs (ticketing fees, snacks, drinks etc.)
You can still make a workshop ticket fee accessible and of value to a student while still being mindful of your actual costs!
*Another thing I feel is important to address is to price your ticket (and your business) competitively. Sure you can offer it at a cheaper option that what else is out there, but keep in mind you will be doing not only yourself a disservice, but you are also doing a disservice to other small businesses. I also really think it’s important to attract people because they align with your business, not just because you’re the cheaper option. Just some food for thought :)
MARKETING + PROMOTION
People are visual beings- having clear visuals for your upcoming class and workshop can really help in getting people excited about your workshop or class! You want to give people enough time to plan ahead for your upcoming workshop yet want to be sure it’s not too far out that it gets lost in their busy schedules. Finding that “sweet” spot can be tricky and truly is something that each person needs to figure out on their own. I’ve seen fellow creatives who have massive followings and a loyal following who can sell out a workshop that’s listed many months in advance as well as some who have sold out a workshop in hours.
LEARN- BE OKAY WITH AN UNCERTAIN OUTCOME AND LEARN FROM EACH EVENT!
Not every class will sell out. You can host two of the exact same workshops where one sells out in a matter of minutes and the other is a struggle to fill. There are SO many variables when it comes to someone’s life and schedule it’s truly hard to predict or really know. You can make your best guess based on some trends or habits you might see, or even based off the season and what else is going on around your specific city or town- and trust me, you’ll still get those curve balls.
I personally love when classes are more intimate, it allows you to go above and beyond to create an incredible experience for your students. We’ve hosted classes with 4 students and classes with up to 50 students. They are both great in their own way! So don’t be discouraged if you try to host your first class and aren’t able to fill it.