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2511 East 6th St, Bldg 4 Unit A
Austin, TX 78702

Blog

The Paper + Craft Pantry blog is home to our latest DIY projects, current inspiration sources, and small business advice. 

Recap: The Paper Wall Project

Pei Sim


Paper Craft Pantry Blog Paper Wall Project Recap Austin Texas

Earlier this year, we had this fun idea of expanding on our iconic wall mural outside the studio — to bring that fun inside! So we wrangled some of our favorite creative ladies in town and shared our vision for #thepaperwallproject. 

To celebrate the "opening" of this installation, we hosted a happy hour + reveal in our studio that included delicious cocktails from Martine Honey Suckle. And it couldn't have been a more perfect way to kick of the start of this year's SXSW. So without further ado, we'll introduce you to the ladies behind this creative + fun project (from left to right in the image above):

CHELSEA FRANCIS (@ohhhchelsea)
She moved to Austin, Texas two years ago, hit the ground running, and hasn't stopped since. Chelsea’s an extrovert through and through and loves meeting new people at coffee shops, but she also loves working from home alone while watching cheesy sitcoms + Shondaland shows. When she isn't furiously responding to emails (she's an inbox zero kinda gal!) she's fulfilling her childhood dream of being a photographer + getting to meet people from all over the United States

DENISE ROBERTS (@withlovefromding)
One of the last “unicorns” left in Austin - Denise is a born and raised Austinite. Staging & Interiors is what she wants to do when she grows up (check out her awesome business and online home goods store, Love Ding) and she tries to work towards and keep at her goals on a daily basis. She only writes on unlined paper and she drinks mimosas at night.

PEI SIM (@pspapershoppe)
Owner and founder of The Paper + Craft Pantry and self-declared paper hoarder/stationery aficionado since ’94, Pei has always had a bit of a paper problem. She still uses a paper planner and usually has about 7 notebooks at any given time within arms reach. Besides paper, Pei is also really passionate about French fries.

RACHEL GIBERSON (@rachelfromaustin)
A big fan of all things creative, she believes that making things is good for the soul. Rachel spends most of her time adventuring with her two rad little boys and cool husband, but also finds time to build custom art installations. She loves doo-wop music and Alfred Hitchcock and she realizes that this makes her sound like a grandma. 

If you missed the reveal party, don't worry! Stop by the studio anytime during business hours before the end of the month to get the chance to check out #thepaperwallproject. Don't forget to tag us in your photos for a chance to be featured on our Instagram!!

Paper Craft Pantry Instagram Wall Austin Texas
Paper Craft Pantry Blog Community Event Sponsor Martine Honey Suckle
Paper Craft Pantry Paper Wall Project SXSW Art Installation
Paper Craft Pantry Blog Paper Wall Project Art Installation Austin Texas
Paper Craft Pantry Blog Paper Wall Project Austin Texas
Paper Craft Pantry Blog Community Event Paper Wall Project 
Paper Craft Pantry Blog The Paper Wall Project Instagram Wall Austin, Texas

Small Business Chats: Michelle Simmons

Pei Sim


Paper Craft Pantry Blog Slow North Natural Soy Candles

If you've been to our studio you've probably seen our growing collection of Austin-based Slow North candles, because — well — we're obsessed! Believe it or not, these clean-burning candles only contain three ingredients:  100% essential oils, soy wax and coconut oil.  So, it doesn't take a lot of burn time to fill the whole room with pure scents like Geranium + Rose or one of our personal favorites: Eucalyptus + Lavender. 

We sat down with co-founder Michelle Simmons one afternoon to find out more about her inspiration behind these vegan, zero-synthetic candles and how she and her husband grew their passion project into a growing nationwide brand. Plus, Michelle dished on some of her Austin favorites, local makers and Instagrammers you should be following!

Paper Craft Pantry Blog Slow North Natural Soy Candles
Paper Craft Pantry Blog Slow North Soy Wax Candles
Paper Craft Pantry Blog 10 Minutes with Slow North

Why did you decide to launch Slow North?

Our idea for Slow North began while I was home on maternity leave with my son. We had rid our home of synthetic, toxic chemical — including most candles. While searching for healthy replacements, I discovered there was a need for well-designed, candles made with straightforward, natural ingredients. That was a year and a half ago!

Paper Craft Pantry Blog Slow North Candle Companies
Paper Craft Pantry Blog Slow North Best Soy Candles

What makes Slow North different from most candle companies?

We take a lot of pride in creating beautiful, all-natural candles with transparent ingredients. Our candles are made with only essential oils for the fragrances, so you know exactly what’s in them. This is and always will be an important differentiator for our company with any other products we develop in the future (and we have a lot of stuff in store for you guys in 2017!).

What is your favorite thing about your job?

I love working with my hands. Creating something tangible and valuable for our customers brings us great joy. We love imagining the transfer of energy and love from our studio to your home as you enjoy your candle!

How do you decide on the scents for your candles?

Over the last year and a half, we have collected a huge library of essential oils to choose from when formulating a new scent. I’ll start experimenting with recipes by using drops of essential oils on Q-Tips and testing out different ratios. I usually have an idea of the type of scent profile I want to create (floral, relaxing, spicy, etc.). Then once we decide on our favorites, I’ll pour test candles to see if the scent translates well before deciding to add it to our line.

If you had to choose, what's your favorite Slow North candle?

Well, since I’ve created them all...I’m definitely biased. In my office, I burn Grapefruit + Spearmint when I need to focus and get stuff done! It’s our most energizing, pick-me-up scent.  I highly recommended for that afternoon slump!

What's your proudest small business moment?

Being able to hire our first employee! The gravity of being able to employ other people passionate about our mission is hugely motivating. It was definitely a turning point for our business, and I’m proud to be growing with the help of our team!

Do you have any advice for those looking to start their own small business?

Get started! It’s easy to feel paralyzed by all the choices and decisions and the desire to want it to all be perfect from the first launch, but it’s going to be a process. Our business is still so young, and we’ve already iterated on our design, website and product line at least six times. It can feel scary and vulnerable to take the leap, but it’s more beneficial to start learning what works and what doesn’t sooner rather than later.

What have you been inspired by lately (professionally and personally)?

I just finished reading a book for my book club called “Essentialism” by Greg McKeown, and it’s life-changing. I already want to re-read it again. I especially love the idea of scheduling in time to think by blocking off my calendar from distractions and giving myself permission to say “no.”

What are your favorite things to do in Austin? 

Let’s be real...I love to eat! Little Deli, Mother’s Cafe, Casa de Luz, Bouldin Creek Cafe and Maudie’s are my favorites. My husband and I also love two-stepping at the Broken Spoke!

Who are some of your favorite local makers?

We feel so lucky to be in this amazing local maker community who inspire us daily. Some of our favorites are Claire Sommers Buck Jewelry (she created our custom wedding ring set) and Kristen Saksa Juen (a talented ceramics artist and plant-lover).

Anyone we should be following on Instagram?

Check out @claraepark — she’s the sweetest, and I love her feed’s aesthetic and her romantic calligraphy work!

Any exciting plans for Slow North in 2017?

Yes! We will be rolling out some new lines this spring, including reed diffusers and wax melts. You’ll also see a few other secrets debuting later this summer. 2017 is going to be a fun year of growth and refinement for Slow North, and we’re excited about what’s coming up!

Paper Craft Pantry Blog 10 Minutes with Slow North
Paper Craft Pantry Blog Slow North Natural Soy Candles
Paper Craft Pantry Blog Slow North Best Soy Candles

Recap: Bloguettes Workshop Weekend

Pei Sim


Paper Craft Pantry Blog Recap from The Bloguettes Branding Workshop

Hi guys! Pei here!

I've been dying to share a sneak peek of the 3-day branding workshop with Bloguettes last month! When they reached out and asked to host the class in our studio, I knew it was a sign. You see, I really, really like learning and have been wanting to attend a business development workshop/weekend conference. But when you own a physical brick + mortar, it's difficult to get away for a whole weekend.

So I suppose when you can't make it out of town, you bring the class right to your studio!

To be honest, I wasn't 100% sure what to expect from the workshop. I knew I would learn a ton from day three, since it was all about Photoshop and Lightroom. But I was so pleasantly surprised to leave each day with pages of notes and action items to share with our team.

The entire weekend left me inspired and extremely excited to grow The Paper + Craft Pantry to it's fullest potential and has pushed me outside of my comfort zone, which I know will only make me a better woman both in business and personally!

And I highly encourage you (whether you own a business or not) to challenge yourself to learn something new! Take a cooking class, read a new book, go to a networking event, sign up for that workshop you've been eyeing- I promise you won't regret it! If there's one thing I know for sure,  the only way to move forward in life both professionally and personally, is to absorb as much knowledge as you can and always be interested in learning!

Are you planning on attending any business related workshops or creative conferences this year? If you are, let me know which ones- it's still a goal of mine to attend one outside of Austin :)

xo, Pei
p.s. I shared more details in a Q&A on the Bloguettes Blog!

Small Business School: Goal Re-Set

Pei Sim


Paper Craft Pantry Reset New Years Goals

Hey, y'all! It's Chelsea here. Can I just take a moment to ask: how is it already March?!

According to most studies on New Year’s Resolutions — or, as I like to call them, intentions — you have already failed at something you intended to accomplish this year. Or, if you’re like me, you’re kind of behind...

One of the five intentions I set was to read 52 books by the end of the year. I blazed through January and read 5 books, feeling on top of my game. But it's now the first week of March and I’ve only read 6 books total this year. *sigh*

I know that I’m not alone! If you’re reading this post, it is highly likely that your plans for 2017 are also a bit different than you’d hoped they’d be. Setting goals is wonderful! Deciding to change an aspect of your life, or challenge yourself to improve at something is incredibly admirable. In reality though, life sometimes gets in the way and it's hard not to buy-into the adage: "old habits die hard."

However, I'm here to reassure you that it's not time to throw in the towel! Here are my top five tips for getting back on the proverbial goal-setting horse:

1. Realize you don’t need a new year to set a goal

Today, March 3rd, can be your new January 1! There are still 303 days left in this year—that’s plenty of time to do something great!

2. Study up on building new habits

The most important of which is to assess where things start to break down. Eliminate the moments when you're about to give up by finding ways to make the tasks easier to say 'yes' to.

3. Consider the past few weeks as your practice

It’s easy to get discouraged when things don't work out as planned. But it's also important to realize that these "practice rounds" give purpose to your journey. Practice makes perfect!

4. Visualize what it looks like to succeed

Defining success will help you assess what you really want to get out of the individual goals you set for yourself. What do your goals look like 3, 5 or 10 years from now? For a great exercise, check out this useful (and FREE) goal setting worksheet.

5. Don’t do it alone

Join a book club (we host one at The Paper + Craft Pantry every month), join a running group, talk to your therapist about your goals, tell your family what you’re 2017 is going to look like from now on, or go on walks with your bestie. Whatever you do, surround yourself with a strong + supportive community that will encourage you to succeed and help hold you accountable when you fall down.

I believe in you! 2017 can still be your year! What goals are you recommitting yourself to today? Let us know in the comments, below. 

Printable: Stitched Wall Art with Allie Biddle

Pei Sim


Paper Craft Pantry Blog Wall Art

When we think of spring, we dream of bright pastels, motivational messages and updating our home decor! So, we partnered up with one of our amazing instructors, Allie Biddle, to bring you this simple but sweet D.I.Y. wall art that is just as easy as paint-by-numbers, and will look great in any room!

Allie is a designer and artist out of Denton, Texas who crafts one-of-a-kind hand embroidered hoop art and stitched mixed-media designs. If you're interested in learning more about embroidery, Allie will be teaching a Intro to Hand Embroidery workshop as well as a Hand Embroidery: Floral Bouquet workshop this Saturday in the studio! 

The beauty of this design is that you can pair it with any color(s) that compliment your current decor — from primary colors to neutrals like cream and sand. Keeping with the springtime theme, we chose a few bright pastels and even mixed up the design by alternating stitches to create a fun color-blocked design (like the one above).

Scroll down to request a copy of your FREE printable design, and get to stitching!

PROJECT CRAFT TIME: 20 MINUTES

  • MATERIALS
  • 100 lb. Paper
  • size 8 needle
  • embroidery thread
  • frame (optional)
  • scissors

First, you will notice that there are several dots arranged around the main design. These will act as your guide for stitching the completed piece. To prevent tearing, you will want to pre-punch each hole with the needle before threading the embroidery floss through the paper. 

Next, you will want to choose a color pattern for your piece. This would look great with one bold color, or several complimentary colors. You can stick with the pre-punched holes, or even add in your own to create a customized version (like the one below). *PRO TIP: Allie recommends using DMC threads for brighter, more saturated colors!

Once you have decided on a plan, you can begin stitching your design. After you're finished, pop your artwork in any 8X10 frame by trimming down your design, or hang it as-is from your bulletin board with a DIY marbled thumb tack

Don't forget to tag us on Instagram @thepapercraftpantry with a photo of your finished work. We'd love to see how yours turned out!

Paper Craft Pantry Blog Wall Art Designs
Paper Craft Pantry Blog Wall Decor

Check Allie's upcoming workshop:

03.04.17 — Hand Embroidery: Floral Bouquets

Saturday, March 4th
3PM - 4:30 PM

$45.00

Learn how to hand stitch sweet bouquets of poppies, echinacea, and daisies during this hand embroidery class!

D.I.Y. Sundae Tote Bag

Pei Sim


Paper Craft Pantry Blog DIY Cupcake Tote Bag

We may still be in February, but it sure feels like summer with the warm weather we are currently experiencing (and enjoying) here in Austin! It has me day-dreaming about those perfect spring days, which usually means spending as much time as I can outside before spring turns into summer. And if any of you have experienced summers here in Texas, you know how intense it can get! So savoring any kind of weather perfection whenever I can get it is always top priority.

If you follow us on Instagram, you know our studio schedule has been pretty full, with seven workshops in the last week and a half, including our 2nd Annual Galentine's Extravaganza!

I'd honestly been having a hard time narrowing down a fun D.I.Y. to share with you guys, knowing that my bandwidth was pretty maxed out. Naturally, inspired by my love of sprinkles and a handful of supplies we already had on hand in the studio — I give you, our Sundae Funday Tote!

With a little imagination and a bit of paint, I transformed a plain canvas tote into a fun statement accessory. From a beach or pool-side bag, to a carry-all for your farmer's market finds... this sundae tote will likely bring a smile to anyone who has a love of sweets! If you haven't noticed, I (and our entire P+CP team) are sort of food driven — with desserts and sweet as our main weakness :)

Have a wonderful weekend y'all!

xo,
Pei

PROJECT CRAFT TIME: 20 MINUTES

DRY TIME: OVERNIGHT

Paper Craft Pantry Blog DIY Painted Tote Bag
  • MATERIALS
  • Canvas Tote
  • Acrylic Paint
  • Paint Brushes
  • Yarn + Pipe Cleaner (optional)

First, use an old paper grocery bag or any paper to slip inside the bag to separate the front and back of the bag. This will act as a surface for you to paint on and it won't allow the paint to seep through to the back of your bag!

Next, layer on your first color — you'll want to apply several coats to get an opaque effect.

Now, the fun part! Add on "sprinkles", use different colors and place them in different directions.

As an added little project to finish off your tote, we whipped up a little pom-pom cherry to put on top! (Our pom-pom key chain D.I.Y. can be found here)

Paper Craft Pantry Blog DIY Tote Bag

Recap: 2017 Galentine's Extravaganza

Pei Sim


Paper Craft Pantry Blog Girls Valentine's Day Party

Chelsea first brought up the idea to host a Galentine's workshop last year, and I was immediately (and obviously) 100% on board. Any excuse to gather a bunch of fun loving folks to work on crafty projects where we can go overboard with pinks, flowers, and sprinkles is always good in my book!  In the words of Leslie Knope, Galentine's is all about ladies celebrating ladies. And what's not to love about that? 

Our first Galentine's Extravaganza in 2016 was such a success we knew we had to take it up a notch or two for this year.

This year, we celebrated with flowers, self care, wine, chocolate and — of course cute cards! We had 4 D.I.Y. Stations set up for attendees to create different goodies to take home, there was 90's pop playing in the background all night, and we even surprised our guests with goody bags from some amazing local small businesses!

Keep your eyes peeled next year, because you can bet we'll be back for an even bigger Galentine's!

xo-Pei

The Paper + Craft Pantry Galentine's D.I.Y. 2017
D.I.Y. All Natural Bath Soaks
D.I.Y. Handmade Bath Soaks with Essential Oils
The Paper + Craft Pantry Flower Bouquets
The Paper + Craft Pantry Flowers and Florals
D.I.Y. Floral and Flower Bar
Paper Craft Pantry Galentine's Party Sponsored Goody Bags Partnerships

THESE AWESOME BRANDS SPONSORED OUR GALENTINE'S GOODY BAGS:
Slow North
Benjamin Soap Co.
Lunita Calligraphy

 

Want to learn how to become a sponsor? Contact us at hello@thepapercraftpantry.com

Small Business School: Client Crush

Maggie Miller


Paper Craft Pantry Small Business School Client Appreciation

February is the month of love! And while we often focus that energy on our partners, children, and loved ones, we’re encouraging you (all of you rad business owners out there) to take some time to consider what you're doing to extend that love to your current clients and customers.

Did you know that it costs at least 5x as much to gain a new customer than it does to retain an existing one?

As a small business owner, we are often so focused on gaining new customers, that once we start to build momentum and create a client roster, we don’t have a plan in place to ensure we are treating our repeat customers well. And the fact of the matter is, people buy from brands that they trust, and past customers are more likely to trust you since they’ve already worked with you, so they are that much more likely to buy from you again.

If you’re still hesitant about this idea, read this article by Forbes where they uncover how 80% of your future revenue is tied to a core group of 20% of your current customer base. Yeah… take a second to read that again. 80% of your future revenue is tied to 20% of your existing customer base!

So this year, instead of falling into a long-term relationship rut with your clients, it's important to find a way to bring that initial spark back. Here are our top 5 tips for keeping the flame alive:

1. Engage with your current followers versus spending time/effort/money on gaining new ones

So often with our social media and digital marketing efforts, we are concerned about our number of followers, or the number of subscribers on our email list. And while that is still important, your engagement rate matters more. Take the time to engage with your best customers. You can do this by genuinely responding to the comments they leave on your social media accounts and even making the effort to engage with the content they are producing. Follow them back on social media, or even find a recent blog post they’ve published on their site and leave a comment. These small acts of kindness go a long way, and when you spend this time engaging with them, it shows that you care about the person behind the brand, and a true relationship will begin to blossom.

  • TOOLS FOR KEEPING UP WITH YOUR BEST CLIENTS:
  • Use Iconosquare to create a feed of all your best customers on Instagram so that you have them concentrated all in one place. *Paid feature
  • Turn on Google alerts to be notified when anything new is published about your top clients/customers.
  • Use this Google Sheet to track your relationships with your top clients and potential collaborators

2. Exceed their expectations at every turn

Customer retention is built when clients trust you. You can build that trust by walking your talk and following through with everything you say you’re going to do. The best way to build trust is to effectively communicate and manage expectations. If you know you have a certain item on backorder — update your website ASAP. You don’t want people placing an order for an item, and then being told it’s going to take longer than expected. Whenever possible you want to under promise and over deliver, so build that into your production timeline and your client communications.

Consistently following through with what you say you’re going to do builds trust, which will eventually lead to customer loyalty. Once you have a loyal customer, they are the ones who will pound the pavement telling others about the great experience they’ve had with you, and it’s that elusive word-of-mouth marketing we are all after. What can you change in your process to build better trust, loyalty and advocacy with your clients?
 

3. Send your clients off in style

We are hired to deliver a service, and all too often once we complete what was stated in our contract, we send a final email with the final deliverables, and that’s it. But this is a really exciting time for your client. You’ve just delivered the photos they’ve been waiting for, or the brand new logo & website. At this point, they are ecstatic! What can you do to push them over the top with gratitude for you? This can be something as simple as a handwritten note with the final package, or sending the deliverables earlier than the timeline you quoted them. It can also be something really unique that is a great way to set yourself apart from all the others.

And don’t forget that just because they were a client of yours, they may not be on your email list. Ensure they are signed up so that they hear of any upcoming new services, products or discounts you may offer.

  • FUN IDEAS FOR ENDING YOUR CLIENT ENGAGEMENT:
  • Send them a unique gift that corresponds to the service you provided (monogrammed flash drive for their photos, or 10 Thank You cards with their logo that you tossed in with their business card order).
  • Pass on some of your knowledge. (You’ve got a new logo - now what? Send them an “Updating your Brand Identity Checklist”.)

4. Remember the details

Whether you are a product- or service-based business, whenever possible, gather important information from your clients. An easy way to track this is through dates. For product-based businesses, ask your customer to fill in their birthday whenever they make a purchase so that at the beginning of their birth month, you send them an discounted offer. For service-based businesses, remember when your client first signed with you. Maybe you have a special anniversary discount or offering when they hit the 1-year mark with you. And even if you aren’t in the place to offer a discount, a handwritten note will go a long way.

Whether for wholesale clients, retail customers, or your one-on-one client engagements, take the time after each interaction to write notes and keep track of the important details. Did one of your wholesale clients open their second location recently? Send them a note or small congratulatory gift. Do you have a loyal customer who placed a big order last year over the holidays? Prepare for that and send them a loyalty discount in preparation this year.

How can you incorporate this idea for your business? What would you like to take note of in your client’s life cycle with you, and how can you backtrack to gather that information?
 

5. Build a loyalty, referral or affiliate program

Finally, how are you making it easier for your current and past clients to refer you or shop from you again? If you’re a product-based business, what loyalty discount can you offer? Think of the traditional punch card: Buy 10 items and get the 11th free. If you’re a service-based business, consider what type of referral or affiliate program you can offer to people who have previously used your services.

If you’re doing everything mentioned above, then your clients are likely already going to want to shout your praises from the rooftops. But if you can add a sweet little cherry on top by giving them a small financial kickback or complimentary service for referring their friends, then it’s a win-win for both of you.

Tell us in the comments below — what are some of your favorite referral programs? After reading this, what ideas do you have for implementing some of these techniques into your business?


Maggie Miller, with MaggieGentry Thought Partner, Austin TexasAbout the author:
Maggie owns MaggieGentry , where she provides thought partnership & marketing strategy for creative entrepreneurs. She also hosts the Own Your Why workshops, and is the Creative Marketing Strategist for The Paper + Craft Pantry. You may find her ‘gramming over at @maggiegentry_, and if you’d like to learn more from her, she’s teaching a Marketing Workshop: How to Beat the Social Media Algorithms on February 19 in the studio.

D.I.Y. Valentine's Tumblers

Pei Sim


Hi guys! It's Pei here. It's always been a huge goal of mine to spend more time sharing some fun D.I.Y.s with The Paper + Craft Pantry Community! So moving forward, you'll be hearing from me more :) When I'm not here in the studio or working on P+CP things, I'm a huge D.I.Y./crafter and I can't wait to share more little projects with all of you!

To say it's been a little bit crazy in the studio would be an understatement — we hosted 15 workshops + events in the month of January! Who would've thought we would grow our community in just over a year to a point where we get to constantly fill out studio with incredible people?

I've been particularly excited about sharing this D.I.Y. because it also aligns with another one of my goals this year, which is to hydrate more. I've been known to go all day in the studio without a single drop of H2O and I know... shame on me. I'd only realize how dehydrated I was when I was driving home at the end of the day. And so far, this glitter water tumbler makes it easy and fun to stay hydrated!

PROJECT CRAFT TIME: 15 MINUTES

DRY TIME: OVERNIGHT

  • MATERIALS
  • Clear plastic photo tumbler
  • Glitter
  • Confetti
  • Clear Glue
  • Water
  • Glycerin

First, and perhaps the MOST fun part of this project, mix together your glitter and confetti! I chose to mix different shapes, sizes and textures! Be sure to use plastic confetti, as the tissue paper version will dissolve in the water and glycerin mixture.

Unscrew the bottom of your tumbler and fill about 2/3 of the way with your glitter and confetti mixture. *Pro-tip: I used a little bamboo skewer to shimmy the bigger pieces of confetti down the narrow wall of the tumbler!

Then, mix in a tablespoon of glycerin with 1 1/2 cups of water (it's okay if this ends up being more water than you need to fill your tumbler)

The very last step is to seal the base lid. Before screwing the lid on, apply a clear drying glue (or use a hot glue gun) around the edge of the lid. Twist to close and let dry overnight with the bottom lid facing up.

Current Crushes: 2017 Valentine's Day Gift Guide

Pei Sim


Paper Craft Pantry Blog 2017 Valentine's Day Gift Guide Austin Texas

We've been busy in our studio planning for Valentine's Day and we're beginning to feel the love! Any holiday that involves going a little overboard with pink and glitter is a holiday we love! Our shelves are stocked with the loveliest cards and sweet gifts, and our studio calendar is all set with fun Valentine's themed events!

Gift giving can be difficult, but we've got your back! We've rounded up our favorite 10 gifts in this guide of beautifully-crafted + independently-made goods that would make even the pickiest of gift-getters swoon (without breaking the bank). 

Single? No worries! This list is inclusive of all the special people in your life. We don't think there's anything wrong with surprising your best friend or favorite co-worker with a thoughtful Valentine's Day gift to remind them just how much they mean to you! 

Here's what we're currently crushing over:

1. "Cuddles" Candle ($16)

This candle by The Burlap Bag will have anyone and everyone dreaming of snuggling up with a fluffy blanket, still warm from the dryer.  Pair this with a bottle of wine and a movie for the perfect romantic or Netflix night in.

2. Love You Card ($5)

As a part of Curious Print's Modern Love collection, this bold, botanical design is the perfect proclamation of your love! Pair it with a gift certificate to the studio, good toward any of our workshops or retail purchase. 

3. Handmade Leather Business Card Holder ($32)

Know a small business owner who is networking 24/7? Help them tidy up their wallet with this minimalist, glittered card holder by AlloftheAbovely. Each wallet is made from vegetable-tanned leather and will hold 3 credit cards or a 1/4" stack of business cards. This wallet comes in three shades: silver, gold and natural leather.

4. Tickets to our Galentine's Extravaganza ($30)

Start your celebrations a little early by treating your gal pals to a fun evening of crafting, festive sips + treats, and — of course — 90s pop music! Crafts will include a D.I.Y bath scrub, and floral and painted card making stations. Grab your tickets here.

5. Donut + Cupcake Felt Decor ($8)

Show someone just how sweet they are with these adorable felt ornaments by It's So Fluffy. Hang them on the wall, style them alongside cookbooks, or throw one around the rear-view mirror.

6. Monthly Desk Calendar ($16) 

This hand illustrated tear-off agenda by Ginably is the perfect pop of color for any desk.
BONUS: This pad isn't dated, so it can be used year-to-year, for a total of 25 months! 

7. Vintage Rose Gold Scissors ($24)

You have a heart of gold! Show it off by gifting a pair of these vintage-inspired rose gold scissors. Just as much as they are functional, they make for a bold addition to any workspace or kitchen.

8. Floral Watercolor Art Print ($16)

Instead of a bouquet of roses, give your loved one flowers that will last a lifetime! This watercolor print by Leen Jean will fit in any 5x7" frame — perfect for dressing up a bookshelf or hanging in a home office. 

9. I Love You Ya Weirdo Card ($5)

Just because it's Valentine's doesn't mean you have to get sappy and overly sentimental! This card by the Detroit Card Co. is a refreshing alternative that is sure to get a chuckle out of anyone.

10. Little Bird Ceramic Dish ($25+)

This hand-stamped, hand-formed ceramic bird catch-all dish by Lemon Glaze is the perfect size to hold rings, paperclips, loose change, or even dress up the sink as a soap holder. This dish comes in various sizes and colors, so stop by the studio to pick out your favorite! 


 

Looking for additional gift ideas? Mark your calendar for our Valentine's Pop-Up Party on February 4th from 1PM  - 5PM. We'll have several local, female-owned small businesses in the studio slinging their wares. Check out the Facebook Event for a complete vendor line-up. Hope to see you there! 

2017 Goal Setting Worksheet

Pei Sim


Paper Craft Pantry Blog Resources for Setting New Years Goal

We wrapped up our first weekend of workshops in the studio with not one, but three sold-out classes! One of our annual traditions includes hosting a goal setting workshop in January to kick-start the year, as well as a mid-year version that focuses on a review for small businesses. These classes are some of our favorites as we love getting to share inspiration with our community!

Our goal setting workshop focuses on learning how to drop limitations and judgement to set actual goals you really want for your life. We dig into uncovering your core values and how to create a clear vision before going all in, and setting BIG goals.

If you were unable to get a ticket to this past weekend's 2017 Goal Setting Workshop, or if you simply aren't an Austin local, we're sharing a downloadable version of our Goal Setting Worksheet (scroll down to the bottom of this post to request your copy)!

You may also remember our weekly #MakeitHappen2016 worksheet from last year. Since weekly goals are just as important as yearly ones, we went ahead and updated this printable to help you track all of your goals in 2017. You can download the 2017 version here.

We can't wait to see what you accomplish this year. :)

Paper Craft Pantry Blog 2017 Goal

2017 Goal Setting Worksheet Low-Down

Vision

Write out your perfect day, 5 or 10 years in the future. Get detailed, this is your dream life!

Yearly Goals

10 years = Your very biggest goal. Work backwards and work your way down through the 5 year, 3 year and 1 year goals.

Tip: Your goals are centered around your core values — example: Personal Relationships, Career, Health & Fitness

Paper Craft Pantry Blog Goal Setting Templat
The Paper + Craft Pantry 2017 Goals Setting Worksheet 

D.I.Y. No Sew Avocado Throw Pillow

Pei Sim


Paper Craft Pantry Blog DIY No Sew Avocado Pillow

We're officially back in the studio for 2017, full of inspiration and ideas for you guys!

Whether you're a frequent visitor to our shop or enjoy following along our journey through social media, we're committed to sharing even more fun blog content with you so that no matter where you are, you can be a part of The Paper + Craft Pantry community!

As we settle into the rhythm of this new year, we're cherishing the moments of down time in between the hustle and bustle of the studio. And we're basically all homebodies over here — so we think there's nothing quite like unwinding on your couch to watch your favorite tv show or Netflix series after a long week. It's even better when your couch is full of fluffy and cozy pillows!

We've D.I.Y.ed one of our favorite foods and turned it into a pillow — a no-sew pillow that's perfect for your next crafty project that's sure to be a conversation piece in your home.

PROJECT CRAFT TIME: 30 MINUTES

  • MATERIALS
  • Cotton fabric (light green, dark green & brown)
  • Fabric adhesive tape
  • Fabric adhesive sheet (by the yard)
  • Pillow stuffing
  • Scissors
  • Iron

Prepping the fabric:

Start with your dark green fabric, draw out a shape of an avocado and cut out two pieces. We traced an outline out on a scrap piece of kraft wrapping paper before cutting the fabric.

Do the same with the light green fabric and cut off 1-2" around the shape since this will serve as the "center" of your avocado.

Using the brown fabric, cut an organic circular shape that will become the "pit".

Using fabric adhesives:

Iron on the fabric adhesive sheet to the light green piece according to instructions and attach to one of the dark green pieces. And on top of that, layer your "pit" the same way!

Now attach both your dark green pieces (inside out) together around the edge using the fabric adhesive tape to form the pillow. Don't forget to leave a 2-3" opening so you can turn the pillow back out to the right side where it'll show the light green layer. You'll use this same opening to stuff your pillow!

Finishing touch:

Fill your pillow with stuffing and seal with a small piece of fabric adhesive tape!

Small Business School: A Year In Review

Pei Sim


Paper Craft Pantry Blog 2016 Year In Review

As we start the new year, it seems like the perfect time to reflect back on 2016. It also seems like the right time to share what this first year of business was like for me, from the perspective of the owner of a small business.

If you didn't already know, I'm Pei — the girl behind The Paper + Craft Pantry, die-hard stationery fan, workshop planner and small business supporter. I get tons of emails regularly (and I do try my very best to get back to each and every one of them!) asking me how I got started, what I look for in new designers, how I choose what workshops or events to host...the list really goes on and on.

So I've compiled the top 10 most-asked questions for you!

1. Who is @pspapershoppe on Instagram?

Okay, okay...I know it may be confusing. But @pspapershoppe is my semi-personal account. The name came from a little home-based stationery line I started back in 2013, p.s. Paper Shoppe. I doodled very rudimentary and "cute" cards. I absolutely loved what I did, and owe where I am today to having the guts to quit my full time job to pursue a little stationery business. Without the experience with p.s. Paper Shoppe, I don't think I would be able to be as authentic in my small business goals with fellow small business owners. And I'd like to think that's why I've been able to build true relationships with everyone I work with.

So I've thought about changing this Instagram handle to my name, but truth be told, I still have a secret dream of getting back to doing some more doodling and design. Because as crazy as it sounds, considering I own a very creative business, I still need a creative outlet!

2. How/Why did you start The Paper + Craft Pantry?

At about the 2 year mark of my small business journey, I was at a figurative crossroad of where I wanted to take the business. My little stationery business was doing well, and the next obvious steps would be to refine my designs, perhaps launch a new collection and take them to a trade show.

Well, nothing, absolutely nothing about that excited me. I loved attending little markets and events all over, and loved all the friendships that were forged along the way. Let me just put this out there, small business owners hustle. They hustle hard from loading up their cars bright and early to get to a pop up event, to standing on their feet for hours and hours, genuinely telling their story and sharing their product to every single person who comes by, reloading their cars at the end of a long day...and want to know something? I've never seen any of them complain, and those who loaded-in early or got done loading out first, always offered to help others. I mean, do I really need to say more?

With The Paper + Craft Pantry, I honestly just wanted a space where I could share paper goods from stationery designers where their stationery would be the main "attraction". I wanted to be known as a stationery store or paper shop first and foremost, sure we do have some gifts...but my worst nightmare is hear someone refer to my business as a gift shop. I also wanted a space that allowed me to work alongside and support other business owners who may not work in the paper realm. So mesh that with how I enjoy hosting parties and events, I created a vision for a studio where workshops and events could be held.

3. What's the biggest challenge in owning a brick & mortar?

A couple of things, the first is fighting the burn out — you see, owning a small business isn't a 8am-5pm job. Sometimes it's a 6am-6pm or 12pm-12am job. Point is, there's always work to be done. Well, partner that with having actual shop hours and being the sole person running the business when we first started, I was running ragged! I knew I needed support when I felt myself dragging my feet into the studio. And here I was walking into my dream job, so I knew I should've been feeling the complete opposite. So I crunched some numbers and decided that for The Paper + Craft Pantry to grow I needed to hire a couple of creatives who shared my vision.

Second, trying not to dwell on the negative. Let me preface, I'm extremely social and 100% love having people in the shop and studio. I also feel absolutely blessed to call so many colleagues and small business owners friends. But I've also realized you can't please everyone. Plain and simple. Not everyone is going to align with the vision we have here with the shop and studio. And it's hard not to take it personally when not everyone understands the hard work that goes behind sourcing products from other independent small businesses or values the time it takes to get an event or workshop ready.

4. What's the hardest thing you've learned since opening your shop/studio?

The hardest thing I've learned, and honestly it's something I work on regularly, is saying "No." Last year, there were months were I clearly over committed myself and the business. I felt like I had to say "Yes" because I didn't want to disappoint anyone. By saying "Yes" to so many things, I ended up having to say "No" to some really great things because I had overbooked myself.

I learned that the people who reacted in a negative way when I had to decline a partnership or collaboration were people I wasn't meant to work with in the first place. And I learned that the people who were understanding, were people I would one day work with purely from the standpoint that they respected that I knew what was best for my business in that moment.

5. How do you get through the bumps in the roads? The hard days? Or when things aren't so great?

There have definitely been some hard days (even weeks), and I think just giving myself some time to feel down, feel a little defeated is an important part of this whole process. Learning to dust myself off, and audibly telling myself "You can do this" helps me refocus and get back to work, as silly as it may sounds.

Having a great support system and community is also another huge factor, there's nothing more reassuring when you share with a fellow small business owner some of your struggles and them exclaiming that they're feeling the same way or are going through the same thing!

6. How do you decide what stationers to work with?

There are seriously SO many good stationery designers out there. And as a paper lover, it's SO hard to choose! You can get the full scoop here.

7. How do you decide which workshop instructors to work with?

This one is a pretty straight forward one, I work with instructors who own businesses I admire and want to support. I work with instructors knowing that co-hosting a workshop together means revenue, exposure, and a community for their business and mine. I also work with instructors knowing that I plan on working with them repeatedly down the road!

8. How do you do it all? How do you find balance?

Hmm... I laugh a little every time someone asks me this. Because truth be told, I don't do it all. And I'm definitely not balanced — at least not 100% of the time. I've learned to delegate and ask for help. I've also learned to manage my time to keep as much separation from work and my personal life/time as possible.

9. What do you have planned for 2017?

My plan for The Paper + Craft Pantry in 2017 is simple: continue to provide our community with stationery and great workshops. I'm also planning on taking over more of the creative side of the business in regards to our blog — D.I.Y. posts in particular!

10. What's a goal for The Paper + Craft Pantry in 2017?

Launch our online shop. Roll out our 2017 Community Initiative. Hire a full-time team. Partner with one of our dream businesses. Become known as THE paper shop and workshop studio in Austin.

If you have any additional questions feel free to leave them in the comments, below. We'd love to hear from you! 

D.I.Y. Holiday Wreaths

Pei Sim


Paper Craft Pantry Blog DIY Holiday Wreath

If you can't believe we are just 10 days away from Christmas, I'm right there with you. It's been on my mind to whip up a festive wreath for our front door at home for the past couple of months and well, life happened (and I guess owning and operating a small business took priority). So this week, I bumped this little D.I.Y. project to the top of my to-do list!

Changing out wreaths every season can get tedious, not to mention expensive! And since we are so close to Christmas, I decided to design a wreath that would be timeless and last through the Spring!

And in case you're reading along, thinking you don't have time to do this...I'll go ahead and reassure you that taking some time to slow down/craft in the midst of this crazy holiday season does wonders for the soul. Also, this project seriously only took 30 mins and looks adorable!

PROJECT CRAFT TIME: 30 MINUTES

Paper Craft Pantry Blog DIY Wreath
  • MATERIALS
  • Metal wreath ring
  • Faux evergreen garland
  • Faux eucalyptus branch
  • Faux white mum
  • Floral wire + tape
  • Hot glue gun
  • Scissors + floral wire cutter

Start by cutting down your pieces of faux florals, and layering 5-6" pieces of the evergreen garland through the metal wreath ring.

Layer in the eucalyptus branch pieces (I chose to leave them off to the side to create an asymmetrical look), and add in your mum — or flower of your choice — using hot glue to anchor the wreath + add a pop of color against all the greenery!

Pro-Tip: Add in some live greenery or add colorful florals to let this wreath transition through the seasons!

Paper Craft Pantry Blog DIY Evergreen Wreath
Paper Craft Pantry Blog DIY Faux Floral Wreath
Paper Craft Pantry Blog DIY Seasonal Wreath

xo,

Pei

 

LOCAL LOVE: Giving the Gift of Austin with Batch!

Pei Sim


Paper Craft Pantry Blog Christmas Gift Ideas  

We know. We know. There are one thousand and one gift guides out there.
We assure you though, this is something special! Austin, TX is lucky enough to be home to Batch Austin.

Batch Austin connects you to Austin's best makers providing handmade, handpicked happiness. You'll be able to surprise and delight your friends and family this season with a little taste of our wonderful city by sending them a personalized Batch box with only the best goods in town.  

For our gift guide we asked Batch to create us a box that gathered up the best of what our city has to offer!

Paper Craft Pantry Blog Holiday Gift Guide
Paper Craft Pantry Blog Christmas Gift Guide   

Newton Supply Co. Moon Pouch | Small enough to fit in your handbag + cute enough to carry alone. Newton Supply Co. is inspired by the long and winding path that starts with raw materials and ends with a quality good. They believe that knowing where your products come from will bring greater meaning, and they value heirloom goods over fast fashion.

The Barton Table Chocolate Sauce | This small-batch chocolate sauce is delicious right out of the jar, with peanut butter, drizzled over ice cream or served with marshmallows or strawberries. This family recipe has been delighting folks since the 1980s. 

Austin Skyline Mug | Skyline brings some of America's most iconic and memorable skylines into your home via hand towels, stationary and glassware. Their Austin Skyline soup mug is the perfect size for your favorite local coffee or tea. 

Coover Caramels | These caramels taste like no other caramel you've ever had. Soft, gooey, rich with flavor. Tip: wrap these caramels in apple or dark chocolate and get ready for your mind to be blown with deliciousness! This architectural business owner turned stay at home dad opened Coover Caramels (using his grandmother's recipe) with the intention to teach his children how to earn their own money so they begin to understand it's value. Ryan also has a heart for giving back — 10% of all his proceeds goes to Safe Place. 

Liber & Co. Texas Grapefruit Mixer | Like all good Texas boys, Liber & Co. grew up eating Rio Star grapefruits. Brilliantly red and very sweet, The Rio Star is a variety unique to South Texas. They wanted to highlight their home state’s iconic citrus by creating a Texas Grapefruit Shrub. Liber & Co. is devoted to the art of making exceptional cocktails — handcrafting a suite of essential bar syrups to help you, the cocktail lover, enjoy a world of better drinks. 

Benjamin Soap Co. Cashmere Candle | This stay at home mom turned entrepreneur turned her dream of owning an all-natural skin care and body line into a reality. Using only natural essential oils and ingredients, her soy cashmere candle smells soft and clean and has a burn time of 45 hours!

Little City Coffee | Little City believes that everyone deserves a great cup of coffee! At Little City they search across the world for incredible coffees and roast them fresh to order in Austin, Texas.

Austin Neighborhood Coasters | Neighborhoods is your ‘hood etched in wood. Every Neighborhoods map is unique, just like the neighborhoods you know and love so much. 

Paper Craft Pantry Blog Holiday Gifts Shop Small

How are you shopping local this Holiday season? Tell us your favorite makers + businesses below!

12 Days of Christmas Mail

Pei Sim


Holiday Greeting Cards at The Paper Craft Pantry, Austin, Texas

Happy December!

Are you as surprised as we are that it's already the holiday season? If there is one thing we love more than snail mail, it's snail mail during the holidays!

Sending a little surprise in the mail to your loved ones not only brightens their day, but will give them an excuse to slow down for a few minutes to read your sweet card. Holiday cards don't have to be strictly for Christmas! We believe that getting card some extra snail mail during the winter months makes everyone a little happier when it feels like everything is little more crowded, traffic is a worse than usual, and everyone seems to be in such a hurry. 

'Tis the season to make spirits bright! So, we've rounded up 12 of our favorite cards for the special someone(s) in your life below:

1. For Your Significant Other

Happy Holiday Greeting Cards

2. For Your BFF

Best Friend Christmas Card

3. For Someone in Your Family

Merry Christmas Holiday Greeting Card

4. For Your Very Best Business Bestie

Merry Christmas New Year Greeting Card

5. For Your Favorite Co-Worker + Lunch Buddy

Holiday Christmas Greeting Card

6. For Your Boss

Christmas Snail Mail

7. For Your Favorite Neighbor

Holiday Letter Press Greeting Card

8. For Your Child (or kiddo in your life)

Christmas Card Snail Mail

9. For Your Mailman

Holiday Snail Mail

10. For Your Local Barista

Merry Christmas Happy Holidays Card

11. For Your Dog Sitter

Warm Holiday Christmas Wishes Snail Mail

12. For A Stranger Whose Day You Want To Brighten

Holiday Christmas Snail Mail Card

Wishing you all a warm and festive holiday season full of snail mail!

✨ Small Business Saturday ✨

Pei Sim


Wonderful shop small flow chart by Chipper Things! 

Wonderful shop small flow chart by Chipper Things

It's the most wonderful time of the year! Small Business Saturday is near and dear to our hearts and we're excited to celebrate it with you this year!  If you can't tell we are huge fans of small businesses all over the United States and we are so excited for this year's deals and steals!

Here are some of our favorite stationers + their holiday offerings!

Graphic Anthology

All weekend including Monday too Graphic Anthology is offering 25% off store-wide (Friday - Monday). Newsletter subscribers will get a secret code for free shipping all weekend as well. Newsletter signup is here: www.graphicanthology.com/subscribe

Scotch & Cream

From Black Friday through Cyber Monday, Sctoch & Cream is offering 40% off all their mid-century inspired greeting cards at www.scotchandcream.com Use code PANTRYHOLIDAY

A Jar of Pickles

Through Black Friday/Small Biz Sat/Cyber Monday, A Jar of Pickles will be offering 25% off ALL their adorable and pun-ny products with code "THANKFUL" on their website.

Heartell Press

Heartell Press is going to be donating 100% of profits from all purchases made on heartellpress.com on Small Business Saturday to WomenVenture, an organization that provides women with the tools and resources to achieve economic success through small business ownership.

Of Note Stationers

Of Note Stationers will have a 20% off discount code: GRATEFUL2016 running Black Friday-Cyber Monday, perfect to use to express your Thanksgiving gratitude and/or to stock up on all things holiday, cards, gift tags, and more! 

I Loot Paperie

In celebration of Small Business Saturday and Thanksgiving - from the 26th through the 28th, all orders over $20 will qualify for a 10% discount with code THANKFULL on their website! 

2016 SMALL BUSINESS SATURDAY MARKET

If you're in Austin for the holidays, come hang + shop with us on Saturday at Byron + Blue for our Small Business Market. Details below!

ONE YEAR BIRTHDAY BASH

Pei Sim


Paper Craft Pantry Blog One Year Bash Event Recap

It's crazy to think that it's been one whole year since we opened our doors here at The Paper + Craft Pantry. We've grown our number of designers and makers to an amazing group of about 45 independent business owners, a lot of whom I am proud to personally call friends and colleagues. I've honestly lost count of the number of workshops and events we've hosted here in our studio and am in awe by the love and support our community has given us. 

When we sat down to brainstorm something fun for our one year celebration, it's no surprise that we wanted to create a really fun theme for our guests! From a limited run of new tote bags with an incredibly curated group of goods, to delicious fair treats and baked goods- we wanted everyone walking through our doors to get a little taste of what The Paper + Craft Pantry offers on a day to day basis.

I'm continuously humbled and inspired to grow The Paper + Craft Pantry. And I can't wait to see what this second year has in store for us!

xo,
Pei

p.s. Here's a peek into last year's opening party!

Paper Craft Pantry Blog One Year Bash Party
Paper Craft Pantry Blog We Turned One Years Old
Paper Craft Pantry One Year Celebration
Paper Craft Pantry Blog Community Events One Year Party
Paper Craft Pantry Blog ATX Bookclub One Year Party Recap
Paper Craft Pantry Blog How Long Have You Been Open?
pcpparty-29.JPG
Paper Craft Pantry Blog Mindy's Bakeshop Sponsored Cookies
Paper Craft Pantry Blog One Year Recap Chameleon Cold Brew Sponsored Coffee
Paper Craft Pantry Blog One Year Party Swag Bags
Paper Craft Pantry Blog One Year Sponsors: Batch Austin, Ginably, Leen Jean, Seek Wander Share, Sketchy Notions, Off Switch Shop, Steel City Pops, Tiny Deer Studio, Mitscoots Outfitters, Prime Pet Austin

THE PAPER + CRAFT PANTRY ONE YEAR SPONSORS:

Batch USA
Chameleon Cold Brew

Mindy's Bake Shop
Ginably
Leen Jean
Seek Wander Share
Sketchy Notions
Off Switch Shop
Steel City Pops
Tiny Deer Studio
Mitscoots Outfitters
Prime Pet Austin

If you're interested in being a sponsor for one of our future events, feel free to email hello@thepapercraftpantry.com 


Photography by: Chelsea Laine Francis

Small Business School: The Key to Authentic Marketing

Pei Sim


Paper Craft Pantry Small Business School Authentic Marketing Guide

Hey there! I’m Maggie of MaggieGentry, and I provide thought partnership and marketing strategy for creative entrepreneurs. I started my business earlier this year, and I’ve been astounded at the incredible community we have here in Austin for small business owners and solopreneurs. When I was first launching, I religiously attended Open Studio at The Paper + Craft Pantry on Friday afternoons, and I swear those afternoons allowed me to form the most inspiring relationships. I still try to come as often as I can, and I will forever be grateful to Pei for providing this space for those of us who work from home and often need an excuse to change out of our yoga pants and talk to humans — instead of our pets!

But in all seriousness, the community she has created is unparalleled, and if you’ve been thinking of going — you should totally do it! When Pei asked me to write a blog for the Small Business School series I was humbled and eager to share what we’ve talked about so often on Friday afternoons.

Paper Craft Pantry Small Business School Authentic Marketing Maggie Gentry

Many of us small business owners struggle with the same challenges when it comes to marketing our businesses. We want to know what we can do to ensure that the work we're putting into our marketing strategy is worth it. We want to know how else we can reach more of the people who will like what we have to offer. We want to know how to best present ourselves to ensure the right customers are finding us. And we want to know how we can do all of this with our limited resources.

I truly believe in the power of attraction, and I think more business owners should consider a marketing strategy that pulls customers towards you, instead of incessantly pushing your product to them. You can accomplish this through what I like to call Introspective Marketing.

Introspective marketing is a thoughtful approach, which encourages businesses to pause and reflect before reacting. It is proactive, values steady growth, and focuses on the long-term goal versus the short-term gains.

I believe in Introspective Marketing because it values the individuality of each business and is meant to act as a compass to help guide you on your own journey. It has a strong moral code and believes in doing things the right way. It also values genuine connection, building relationships, and establishing trust.

Is this how you like to run your business? If so, then here are the 3 Pillars of Introspective Marketing to abide by:

  1. Stay consistent through everything you do
    Learn to walk your talk. Doing so will lead to building trust, and that trust leads to authenticity.

  2. People buy from people
    which leads to genuine connection when you always aim to put yourself in their shoes.

  3. Marketing in its simplest form is Storytelling + Planning
    This embraces the law of attraction in that by simply telling your story, you'll attract all of the right customers to you.

And what does this look like in practice? Head on over to my blog to read the full post AND get yourself a FREE download to help you with staying consistent and planning parts of the equation.

D.I.Y. Fall Cardigan Upgrade

Pei Sim


FELT ELBOW PATCHES

PROJECT CRAFT TIME: 30 MINS

  • MATERIALS
  • A cardigan from your closet
  • Felt pieces
  • Needle + Thread
  • Printer Paper + Pencil
  • Optional: Sewing pins

It's finally beginning to feel a lot like fall around here and that can only mean it's finally time for sweater and cardigan weather! Whether you're wanting to give your well worn and loved cardi an upgrade and fresh lease on life, this little hand stitched D.I.Y. is just for you. With simple supplies you probably already have lying around at home, you too can add some flair to your cardigan ensemble!

Follow our 3 simple steps and delight the person in line behind you while you order your pumpkin spice latte ;)

1. Using printer paper and a pencil, doodle your patch design! Pro-tip: simple shapes are the best, don't forget to size these to about 4-5" in diameter so it'll cover your elbows.

2. Cut out your design on paper and using sewing pins, attach it to your felt and snip away!

3. Using your sewing needle and thread, use a simple running stitch to attach your felt patch to your cardigan. Pro-tip: grab a friend to help you pin the patch on your elbow before stitching it on. This will help ensure your patch is in line with your elbow.

*If you get tired of your new elbow patches, simply get a seam ripper to gently pick the stitches out.