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1023 Springdale Road, Building 6B
Austin, TX, 78721
United States

Austin's favorite stationery shop and workshop studio.


The Paper + Craft Pantry blog is home to our latest DIY projects, current inspiration sources, and small business advice. 

Small Business School: The Key to Authentic Marketing

Pei Sim

Paper Craft Pantry Small Business School Authentic Marketing Guide

Hey there! I’m Maggie of MaggieGentry, and I provide thought partnership and marketing strategy for creative entrepreneurs. I started my business earlier this year, and I’ve been astounded at the incredible community we have here in Austin for small business owners and solopreneurs. When I was first launching, I religiously attended Open Studio at The Paper + Craft Pantry on Friday afternoons, and I swear those afternoons allowed me to form the most inspiring relationships. I still try to come as often as I can, and I will forever be grateful to Pei for providing this space for those of us who work from home and often need an excuse to change out of our yoga pants and talk to humans — instead of our pets!

But in all seriousness, the community she has created is unparalleled, and if you’ve been thinking of going — you should totally do it! When Pei asked me to write a blog for the Small Business School series I was humbled and eager to share what we’ve talked about so often on Friday afternoons.

Paper Craft Pantry Small Business School Authentic Marketing Maggie Gentry

Many of us small business owners struggle with the same challenges when it comes to marketing our businesses. We want to know what we can do to ensure that the work we're putting into our marketing strategy is worth it. We want to know how else we can reach more of the people who will like what we have to offer. We want to know how to best present ourselves to ensure the right customers are finding us. And we want to know how we can do all of this with our limited resources.

I truly believe in the power of attraction, and I think more business owners should consider a marketing strategy that pulls customers towards you, instead of incessantly pushing your product to them. You can accomplish this through what I like to call Introspective Marketing.

Introspective marketing is a thoughtful approach, which encourages businesses to pause and reflect before reacting. It is proactive, values steady growth, and focuses on the long-term goal versus the short-term gains.

I believe in Introspective Marketing because it values the individuality of each business and is meant to act as a compass to help guide you on your own journey. It has a strong moral code and believes in doing things the right way. It also values genuine connection, building relationships, and establishing trust.

Is this how you like to run your business? If so, then here are the 3 Pillars of Introspective Marketing to abide by:

  1. Stay consistent through everything you do
    Learn to walk your talk. Doing so will lead to building trust, and that trust leads to authenticity.

  2. People buy from people
    which leads to genuine connection when you always aim to put yourself in their shoes.

  3. Marketing in its simplest form is Storytelling + Planning
    This embraces the law of attraction in that by simply telling your story, you'll attract all of the right customers to you.

And what does this look like in practice? Head on over to my blog to read the full post AND get yourself a FREE download to help you with staying consistent and planning parts of the equation.